Sales has evolved, and new marketing tools allow you to create, measure and optimize your sales funnels in near real time. Ever wondered how much it costs to acquire a customer?—Know your costs broken out by channel.

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Web traffic is good, but converting customers are better. Visitor behavior on your website tells a story. Learn how to properly analyze, test and optimize your website content to get more conversions and fewer bounces hiring me as an online marketing consultant.

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